Position
Define what makes the song relevant and who should hear it.
03 / Music promotion
Give the song
a campaign.
Connect positioning, content, creators, playlist outreach and advertising around one clear reason for the audience to listen.
Campaign system
One idea.
Multiple channels.
Every channel should express the same campaign angle in a format that fits the platform.
- 01Song and audience positioning
- 02Short-form content direction
- 03Creator and influencer outreach
- 04Spotify playlist outreach
- 05Paid media support
- 06Reporting and next steps
Campaign phases
Build attention
with a reason.
Create
Develop the content formats and creator brief.
Amplify
Launch outreach and paid campaigns around the strongest assets.
Improve
Read the response and extend the formats that connect.
